SEO Tips, Trick & Optimization

In other words… find out how to get your information at the top of the search results when people look up products you market!

The benefits of SEO are undeniable. However, finding the right balance of what works for your brand can be tricky. As for everything in life, it’s best to start with the basics.

What is SEO? Why is SEO important for your business?

Use these SEO strategies and tips to help promote your brand online. General knowledge will give you the insight you need to begin. Business owners who have SEO success implement the right methods on the right platforms at the right times. Growing your online reach, in large part, depends on the quantity and quality of your content.

The online community is full of tech-savvy professionals who are more than happy to share their tools of success. A great way to discover how to optimize your online brand is by learning from the experts and following thier examples.

Tip #1: Understand search engines.

Advanced technology drives search engines. When you have a basic understanding of how search engines work you will be able to use them to work for your brand.

After a person types a question into a search engine they are directed to the Search Engine Results Page (SERP) where they can see a listing of websites that provide information about their question. When search engines like Google, Bing and Yahoo navigate the Web they “crawl” the internet to collect relevant information for the surfer. Algorithms are used by search engines to rank the different online sources. The highest ranking pages are displayed on the first pages of the SERPs. About two-thirds of all searches happen using Google. There are over 200 algorithms that Google uses to rank web pages. Algorithms are frequently adjusted and created.

Search Engine Land’s periodic table of SEO success factors is a resource that identifies some important components that Google algorithms measure. Feel free to use this as a reference to determine which website elements should be your main focus.  

Tip #2: Write content for people, not search engines. 

Take the questions people ask online and create content that uses similar language and structure.

Headlines
Headlines and subheadlines are effective ways to implement this technique. Create headlines that emphasize the questions your consumers might ask. Using the same wording will make it easier for search engines to identify your content as an answer to the questions consumers are asking.

Find what’s trending
It is important to create content that will attract search engines and drive more traffic to your site. Remember to monitor your content and make sure nothing is outdated. Be ahead of shifting trends as keywords in day to day conversation get redefined. If you are coffee business with an online website, then its important to stay informed about coffee trends. Someone looking for the best place to get a pumpkin spice latte won’t find your site if the PSL is not on the menu. You may not craft the pumpkin spice latte at all, but you can advertise autumn flavors and highlight pumpkin, apple and cinnamon spices. These terms are more likely to pull up in a random Google search. The key of SEO is making it easy for people to find your content online.

Broken Links
While tailoring your content to attract a search engine can seem like the best way to improve SEO, it is more important to focus on the user experience. 88 percent of online consumers are less likely to return to a site after a bad experience. Fix broken links and avoid content that has takes a long time to load. Broken links weaken the credibility of your brand, and material that takes a long time to load is inconvenient for consumers.

Mobile compatibility is crucial for enhancing the user experience. More than 52 percent of all website traffic is generated through mobile phones.

Tip #3: Use what you already have.

When working to boost your SEO, you don’t always have to reinvent the wheel. SEO expert Marcus Tober suggests improving your current content by making it clearer and more up to date.  

Content specialization, updating and deletion are also options to consider for boosting the SEO of existing web material.

When your content crosses over into too many areas, you may find a decrease in search engine- driven traffic. Content specialization is the act of creating a separate platform for different target areas.

You can generate fresh traffic by looking at old content and updating it to make it relevant. Pages that have bad rankings will have an overall negative effect on your site. When you keep high performing content and delete the things that weigh you down, you can see an overall boost.

Pro Tip: There is no one size fits all method to improving SEO. Try out new methods. Figure out what works for your brand and don’t be afraid to change things up if they aren’t working 

SEO can be a daunting process. We know that you are juggling a million and one different things at the same time. Legalzing wants to be a resource that helps you do the things you love while getting all of your work done. We want you to be able to perform at your best always.  Find a plan that works best for your business needs on our website. We provide website mainentance so that you don’t have to deal with the headache of SEO management.

Don’t keep your dreams waiting.

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