Solid marketing strategies are extremely important for every business startup.  Effective marketing techniques will set your small business up for success. Choose one or a mixture of the following strategies to make sure your business is set up for ultimate success. Keep in mind that determining which marketing strategies you will use depends largely on your target consumers and their demographics.

Traditional Marketing Channels

Most of us often receive advertisements in the mail, watch commercials during our favorite TV show, or get phone calls from companies offering their services, and are familiar with traditional marketing channels. For those of you who may not be up to date on the latest marketing trends, here is a list of the most common channels for traditional marketing. 

Direct mail
Direct mail helps create awareness of your product or service by sending out postcards, brochures, letters, pamphlets and flyers through the mail.

Print 
Print is when you place an advertisement in local newspapers and magazines or on billboards and signage.

TV 
Television is great for reaching a local audience if you can afford funding the creation and placement of a commercial. A TV commercial can range anywhere from a few hundred dollars aired in local markets, up to several thousand dollars aired nationally. 

Broadcast
Radio is still a popular marketing method. You can create a commercial for broadcast radio promoting your products and services. The cost will be affected by length of advertisement, time, location, and station. The cost for radio advertising often falls between $200 and $5,000 per week. 

Referral 
This is also known as word-of-mouth marketing. Referrals rely on customers sharing information regarding your products and services. How many times have you tried a new place or store because you heard that it was good? 

Telemarketing
We all have picked up the unidentified number from a telemarketer. This is also known as cold calling, where your team is directly calling consumers or businesses to entice them to purchase your product.

Digital Marketing Channels

In today’s increasingly digital world, digital marketing is growing in popularity. Many consumers now find products or services through social media platforms and websites.

Website
If you have a business, you need to be online. Your website should serve as a hub for all your branding, products, purchase information, etc. Driving people to your website is a proven powerful tactic. Nearly half of your website visitors will judge the credibility of your entire company based on your website design alone. Remember that time you visited a website that was completely out of date, difficult to navigate, or had a button that didn’t function properly? LegalZing offers customizable websites that are clean, functional, and meet the needs of each business.

Email
Email marketing is when you are sending direct emails to your consumers, potential consumers, or subscribers to offer them information, promotional coupons and the latest news about your brand. 90% of Americans use coupons, and they are more likely to continue using a business that consistently offers promotions.

Social media
There are plenty of social media channels you should be utilizing for your social strategy, including Facebook, Twitter, Linkedin, Pinterest, YouTube and Instagram. Your social strategy can be a mix of both organic and paid postings. 

Organic is when you are not paying for social media users to view and click on your content. They are finding your content on their own, organically.

Paid is when you are paying money for potential consumers to see your sponsored posts. This casts a wider net to your audience than organic social media does.

Mobile & Display Ads
Mobile and display ads are a huge tactic that you should be utilizing to drive awareness of your brand. eMarketer predicts that total digital ad spending in the US will grow to $129.34 billion this year. That’s 54.2% of the estimated total ad spending for the U.S. Further predicting that mobile will continue its dominance, accounting for more than two-thirds of digital ad spending, at $87.06 billion this year.

Pro Tip: Whether you choose traditional, digital, or a mixture of both marketing channels, be sure to keep your brand consistent by always displaying your logo, colors, and communicating your mission in everything.

As you can see, there are many options for marketing your business. Finding the right fit for you is the first step of the process. If this all seems too overwhelming or time-consuming, LegalZing is here to help you create and manage your marketing strategy. We are passionate about working with each of our clients to formulate an individualized and hyper-targeted plan that will work perfectly for their needs and their business.